The Future of American Banking Managing for Change

Commercial banking in the United States today is on shakier ground than at any time since the Great Depression. Increased competition, deregulation, globalization, and a rising tide of bad loans have all cast doubt on how - or even whether - banks as we know them will survive through the 1990s and beyond.
How did this happen? Are we looking at another S&L-like debacle, or worse? What's the remedy?
In these uncertain times, it's important to understand how the banking industry arrived at this point, what's being done about it, and what can be done. The Future of American Banking lends the clear perspective you need to make sense of it all. It is a story of rapid and surprising changes, illustrated through revealing profiles of four banking heavyweights with decidedly different approaches: Citicorp, Chase, Morgan, and Bankers Trust. It is also an inside look at the strategic and organizational problems these banks - and all U.S. banks - are currently facing, as well as a provocative glimpse at what the future holds.
And it's straight from the people in the know: The book is based on more than 350 exclusive interviews with senior bank officials, Wall Street bank analysts, management consultants, Congressional committee staff members, executive search professionals, regulators, and top financial journalists. With one eye on the many external factors that have shaped the contemporary banking industry, and the other on ample evidence of management missteps within the four banks themselves, David Rogers brings these key questions into sharp focus:
Who have been the winners and losers among these and other U.S. commercial banks, and how might it have been different?
Which strategies have paid off ... which have failed abysmally ... and which are likely to work in the future?
How has each bank's particular culture, leadership, and history influenced where it is today?
What larger lessons may other banks that are currently facing similar competitive pressures learn?
What are the implications of these four banks' experiences for the banking industry as a whole, as it struggles to meet the challenges of the twenty-first century?
Rather than just another commentary on an ailing industry, the Future of American Banking offers you an in-depth view of the nature and causes of the predicaments banking faces today. In spotlighting both the triumphs and failures of the past - and the rapid-fire developments of the present - this lively and thought-provoking book is a must-read for anyone interested in what might happen in the future.