Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie, from the bestselling authors of Ikigai. ‘Ikigai urges individuals to simplify their lives by pursuing what sparks joy for them’ (Marie ” Kondo) Every moment in our life happens only once, and if we let it slip away, we lose it forever-an idea captured by the Japanese phrase ichigo ichie. Often used to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or ‘ceremony of attention’, whose intricate rituals compel us to focus on the present moment. From this age-old concept comes a new kind of mindfulness. In The Book of Ichigo Ichie, you will learn to use all five senses to anchor yourself in the present. Every one of us contains a key that can open the door to attention, harmony with others, and love of life. And that key is ichigo ichie. ‘This is a great little book to lift the spirits and remind us of the importance of living in the ‘now’, not worrying about the past or future.’ – 5* Reader Review ‘This book should act as a wakeup call. Make each now a sacred moment. Pay attention! Make each moment special!’ – 5* Reader Review ‘The authors of Ikigai have offered another brief and masterful addition for those seeking out a simpler and more fulfilling life.’ – 5* Reader Review