Slab Serif Type

Slab Serif Type - Steven Heller

Since being introduced in the 19th century, when they were considered the bastard cousins of more refined serif types, slab serif typefaces have become ubiquitous. Prized for their bold visual impact and versatility, they are used on a broad variety of demonstrative communications, from posters and newspapers to product packaging. Slabs come in many iterations and are recognized as a face with many characters – and nationalities. Slab Serif Type artfully selects classic examples to present fresh and unexpected typographic ideas, bringing together material from across Europe and the United States, from vintage hand-lettering to iconic company logos. The authors employ their decades of combined experience as art directors to present hundreds of wonderful examples in a visual resource that will delight and inspire designers in all media.