Marketing information

Marketing information - Jac L. Goldstucker

Marketing professors Barksdale and Goldstucker of Georgia State University have authored numerous monographs and articles. Originally published in 1982, the first edition of this work was selected in 1984 as an RASD Outstanding Reference Source. As in previous editions, the authors have been assisted by a panel of marketing experts from 21 corporations and universities. A comparison of the first and third editions shows that the book has grown by 102 pages.

This book is divided into two parts. The first is a "Guide to Associations and Organizations" arranged in seven subject areas (e.g., marketing associations, research centers, special libraries). Entries are arranged alphabetically and provide information on staff size, address, telephone and fax numbers, names of key persons, date founded, and a description of the organization. Following are subject and geographic indexes.

Part 2 is a bibliography of more than 4,000 books, periodicals, software, and audiovisual materials organized into 27 subject areas. New to this edition are the sections "Consumer/Buyer Behavior," "Health Care Marketing," "Nonprofit Marketing," and "Services Marketing." A typical section is arranged in the order of bibliographies, directories, general texts, handbooks, magazines and periodicals, and newsletters. Entries include frequency, price, and a descriptive annotation. Following this section is a directory of publishers and a title index divided into sections for books and periodicals. A detailed table of contents at the beginning of the work assists users; within each part and section are also detailed contents pages.

This unique specialized reference will be useful to businesspersons, students, and business librarians. It should be considered for acquisition by academic and public libraries.