Innovation in Poster Design

Innovation in Poster Design - Charlotte Rivers

Posters have long been an integral part of the cityscape. Not only do they provide useful information, but they are also outdoor exhibitions of graphic art. Poster-Art explores the exciting area of poster design in a timely and essential examination of everything that goes into making a poster. The book looks at how the color, artwork, and typography are used to achieve a successful design: attention grabbing, succinct, convincing, and memorable. Poster-Art showcases an international collection of graphic design in this continually developing area. From mass-market designs to exclusive, limited-edition works, the book explores both the creative inspiration behind the works, as well as the practical considerations. Through its detailed analyses, Poster-Art leaves no stone unturned in its exploration of the exciting area of poster design.