Steven Fink is one of the nation’s leading experts in crisis management and crisis communications, and a true pioneer in the field. He is the author of the seminal work on the subject: Crisis Management: Planning for the Inevitable, which remains to this day the most successful and widely-read book on crisis management ever published. His latest book, Crisis Communications: The Definitive Guide to Managing the Message, has just been published by McGraw-Hill. Whereas Crisis Management deals primarily with the reality of the unfolding crisis and how to manage it, Crisis Communications focuses on the perception of the event and, most especially, the perception of how it is being managed. And, as he asserts, in the pitched battle between perception and reality, perception always wins. Crisis Management: Planning for the Inevitable, the first book ever written on this topic, has helped thousands of companies around the world avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Foutune 500 companies, small-to-medium businesses, colleges and universities, and even governments.